MihsabaHow to use
Calculate average order value by dividing revenue for a selected order set by its count, using a consistent revenue definition.
- Enter Order revenue under your definition.
- Enter Orders in the same set.
- Calculate, then review the results and method assumptions.
How it is calculated
Example
Revenue of 2,500 across 50 orders gives AOV of 50. Deducting returns of 250 while keeping the report’s order count makes the average 45.
Important notes
Choose how discounts, returns, shipping and tax are treated before comparing. Average order value is not average customer spending; a platform may define net revenue or eligible orders differently.
Worked examples and interpreting results
Revenue of 2,500 across 50 orders gives AOV of 50. Deducting returns of 250 while keeping the report’s order count makes the average 45.
| Case | Calculation | Result |
|---|---|---|
| Before returns | 2500 ÷ 50 | 50 |
| After returns under this definition | (2500 − 250) ÷ 50 | 45 |
How to check the result
Choose how discounts, returns, shipping and tax are treated before comparing. Average order value is not average customer spending; a platform may define net revenue or eligible orders differently.
Frequently asked questions
Should I divide by customers?
AOV divides by orders. A customer ordering twice contributes two orders to this denominator.
Why can this differ from my store report?
Check revenue definition, order status, returns and date range. The calculator uses only your two entered totals.
Does this convert currencies or import campaign data?
It uses only entered numbers, without import or currency conversion. Align currency, period and metric definitions in your source before entering values.