MihsabaHow to use
Calculate the percentage of customers who purchased more than once within the defined period or cohort.
- Enter Repeat customers.
- Enter Total customers.
- Calculate, then review the metric definition and comparison limits.
How it is calculated
Example
Three hundred repeat customers out of 1,000 give a 30% repeat purchase rate and 700 non-repeat customers.
Important notes
Define repeat purchase clearly: typically two or more orders within a fixed observation window. Changing the window can materially change the rate.
Worked examples and interpreting results
Three hundred repeat customers out of 1,000 give a 30% repeat purchase rate and 700 non-repeat customers.
| Case | Calculation | Result |
|---|---|---|
| Repeat rate | 300 ÷ 1000 × 100 | 30 % |
| Non-repeat customers | 1000 − 300 | 700 |
How to check the result
Define repeat purchase clearly: typically two or more orders within a fixed observation window. Changing the window can materially change the rate.
Frequently asked questions
What time window should be used?
It depends on the product purchase cycle. Choose a fixed window that fits the business and keep it consistent across comparisons.
Should the inputs use the same period?
Yes. Use figures from the same reporting period and accounting definition so balances and flows remain comparable.
Is the result enough for a decision?
No. The metric summarizes a numerical relationship; compare it with company history, industry context, and accounting or operating policies.