MihsabaHow to use
Calculate the percentage of created carts that did not become completed purchases.
- Enter Carts created.
- Enter Completed purchases.
- Calculate, then review the metric definition and comparison limits.
How it is calculated
Example
Two thousand carts and 600 completed purchases mean 1,400 abandoned carts, 70% abandonment and 30% completion.
Important notes
Ensure cart creation and completed purchases use consistent event or user definitions. Event-based and unique-user rates can differ.
Worked examples and interpreting results
Two thousand carts and 600 completed purchases mean 1,400 abandoned carts, 70% abandonment and 30% completion.
| Case | Calculation | Result |
|---|---|---|
| Abandoned carts | 2000 − 600 | 1,400 |
| Abandonment rate | 1400 ÷ 2000 × 100 | 70 % |
How to check the result
Ensure cart creation and completed purchases use consistent event or user definitions. Event-based and unique-user rates can differ.
Frequently asked questions
Should carts be users or events?
Choose one consistent definition. Unique-user carts differ from repeated cart events, so do not mix numerator and denominator bases.
Should the inputs use the same period?
Yes. Use figures from the same reporting period and accounting definition so balances and flows remain comparable.
Is the result enough for a decision?
No. The metric summarizes a numerical relationship; compare it with company history, industry context, and accounting or operating policies.